In-house marketing teams often need input from brand, product, legal and leadership before a video can be finalised. SceneNote gives everyone one review link where they can leave notes on exact moments, see what colleagues have said and discuss conflicting feedback through replies or polls. Once the team agrees, the person responsible for sign-off can approve the cut, with their name and the date recorded.
The short version
- Open the review link your agency or editor sent.
- Watch the video through once without stopping.
- Pause wherever something needs changing, and type your note.
- Read your colleagues' notes, and reply instead of repeating them.
- Settle disagreements in replies or a poll, and agree who has the final say.
- The person who signs off presses Approve.
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Where does team feedback on a video go wrong?
Team feedback on a video usually goes wrong because several people review separately and their notes meet for the first time in the editor's inbox.
Five people, five opinions
The brand manager, the social lead and the product team each send their own notes, and some contradict each other. On one review link, everyone sees everyone's notes as they're left, so you can spot a clash and talk it through before the editor starts.
The CMO sees it last
The most senior person watches the final cut and changes something that was settled two rounds ago. If they're going to have a view, put them on the review link from the first round.
Legal and brand checks
Claims, disclaimers, logos and brand colours often need a separate check. Legal can leave notes on the exact frame like anyone else, and approve the version once it's right.
Notes in email and Slack
A note in a Slack thread and another in an email reply never reach the editor together. On a review link they all sit in one list, on the moment they're about, and the editor sees them as they arrive.
What does a typical review round look like for a marketing team?
A typical review round, from the marketing team's side, takes one review link and a bit of agreement between you.
- Watch it through once. Get the overall feel before you start pausing.
- Leave notes on the exact moment. Pause, type what you'd change and why, and press Enter. You add your name the first time; there's no account.
- Show rather than describe when it helps: draw on the frame, or record a voice note.
- Read each other's notes. Reply to a colleague's note rather than repeating it.
- Settle choices with a poll. Anyone can ask one: two endings, three thumbnails, which line of copy.
- Approve when the cut is ready. Your name and the date are recorded.
Your notes are live, so the editor sees them arrive and gets an alert. There's no need to email them to say you're done.
How does a marketing team agree before sending notes?
A marketing team agrees on notes by deciding up front who has the final say, while still welcoming everyone's input. Several voices are often exactly what a launch film needs; the trick is making sure the editor isn't left to choose between them.
- Agree who decides. Usually the brand lead or the project owner. Everyone's notes are welcome, but one person settles a clash.
- Use polls for real choices, so the decision is on record.
- Reply in the note, not in a side chat, so the editor can see how you got there.
- Say what matters most in a general note, so the editor knows the must-fixes from the nice-to-haves.
How to give useful feedback to a video editor goes into this in more detail.
How does a marketing team sign off a video?
A marketing team signs off a video by pressing Approve on the version. SceneNote records each approval with the person's name and the date, one line per person, so there's a clear record of who signed off and when. Approving doesn't stop notes, and pressing it again takes it back if you change your mind.
Which guides help marketing teams most?
- How to give useful feedback to a video editor
- A 10-point video feedback checklist for clients
- How to give video feedback from your phone
- What to look for in a rough cut vs a final cut
- How to explain a change when you're not a video person
FAQ
Does everyone on the team need an account?
No. You type your name the first time you leave a note, reply, vote or approve. There's no account, invite or app, and reviewers never pay.
Can we review on our phones?
Yes. The review link works in any phone browser, so you can leave notes between meetings.
Can we see who approved?
Yes. Each approval shows under the version with the person's name and the date, one line per person.
Can I get an email when colleagues leave notes?
Yes. When you add your name, switch on “Email me new notes”, and you'll get an email when new notes arrive. You can reply straight from the email.
What's the simplest way for a marketing team to review a video?
Open the one review link, leave your notes on the exact moment, read and reply to your colleagues' notes, settle choices with a poll, and let the person with the final say approve the cut.
One video, multiple opinions. One clear decision.
Bring your team's feedback together, settle conflicting notes and get the final cut approved.
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Kiril Dobrev
Filmmaker · part of the team behind SceneNote
Kiril Dobrev is a filmmaker with 15 years of experience and a passion for documentary and travel. He’s spent a lot of that time in the editing room, obsessing over how to make his workflow better, and the feedback loop has always been a big part of that. Post-production still hasn’t had a good enough answer to it. SceneNote was born from that, with one simple idea: make feedback better.
More guides by Kiril →